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The NVIDIA GeForce GTX 1080 was launched last year with a retail price of $699, which has remained unchanged until now. With the coming of the fastest card in the GPU market, gamers were expecting a $10 or $20 price cut to the high-end card that has proven its great performance value since day one. It came as a big surprise then when NVIDIA CEO Jen-Hsun Huang started the "Ultimate GeForce" event with an announcement of a major price cut for the GTX 1080 and GTX 1070.