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Previously, only the high-end NVIDIA graphics cards like the GTX 1080 and GTX 1070 are included in the "Prepare for Battle" bundle as NVIDIA throws in an added value to high-margin purchases. This has been the case until NVIDIA opens the free game bundle to mainstream users with the inclusion of the GTX 1060. The GeForce GTX 1060 is the fastest card of NVIDIA in the competitive market and throwing in a free game will entice more mainstream users to the NVIDIA GeForce Experience ecosystem, where the game codes can only be redeemed. This means that gamers cannot use the codes on UPlay directly but needs to download the GFE software.