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There have been reports that Apple may have a budget-friendly 9.7-inch iPad for only $299, which is a hundred dollar less than the current price of the iPad Air. This latest report may be part of an "underpicing" strategy of Apple as it is reported to be pitching low prices for the Airpods and the newest Apple Watch Series 3 in a bid to entice more customers to its ecosystem. Though the Cupertino folks have held the tablet market for a long time, the iPads have been experiencing declining sales as revealed by an IDC market research and it has been happening year-after-year.