The Google Pixel 2 devices as a premium handset will be contending with industry leaders like Apple's iPhone and Samsung's Galaxy S series. For this reason, consumers are hoping for premium specs as well starting with an upgrade of the disappointingly outdated 1080p display in the first Google Pixel. A 4K resolution and not just the now standard QHD display is expected in consideration of Google's Daydream platform. More raw pixels are essential for a truly immersive VR experience and it may be wise for Google to leverage on this to have a place in the high-end smartphone market.