airpods

Apple’s Big Plans For The iPhone, iPad Imminent; ‘Underpricing’ AirPods, Apple Watch To Entice More Apple Users

The Apple name has been synonymous with luxury with many consumers willing to pay the "Apple tax" or the steep premium on the iPhone and iPad brands for many years. However, long held iPhone niche has been slowly encroached not just by the Samsung Galaxy handsets but by China smartphones like Huawei with many innovative features at much lower prices. Moreover, Microsoft and Google have also joined the tablet fray to challenge the iPad brand with Surface Pro and Nexus brands. Hence, Apple is delving into new territories like Augmented Reality which may eventually land on the iPhone and a redesign of the iPad Pro lineup, but it needs to do more than that and it has by "underpricing" some products.