The reason why Microsoft Hololens and Magic Leap don't have a mass appeal today it's because augmented reality or AR is not yet a mainstream thing. However, industry advisors from Digi-Capital predict that AR will flourish in 2021 under the leadership Oculus.
AR Will Dominate the Market in 2021
Oculus Rift is one of the biggest names today when talking about virtual reality followed by its toughest rivals HTC Vive and PlayStation VR. Despite making a name in VR industry, the Facebook-owned company is clearly not ignoring what industry analysts predict about the future particularly in Augmented Reality (AR) and Mixed Reality (MR).
Oculus PC/VR Chief Brendain Iribe hinted about the company's direction in taking the game experience to the next level. In an interview with USA Today, Iribe revealed about the company's investment on ongoing research of AR and MR which he thought of integrating with VR to fully appreciate the purpose of Microsoft Hololens and Magic Leap, the world's first AR devices.
Today, the un-tethered Hololens is often taken for granted because of its market price that costs $3,000. However, according to the report from Digi-Capital's industry advisors, augmented reality is predicted to dominate the market in 2021 with 80 percent market share.
By that time, Oculus is said to lead the band in providing affordable AR and MR platforms in miniaturized goggles and sensors. Several AR games like "Pokemon GO" are also expected to be developed and will be released for free.
Apple Begs to Oculus for VR Support on OS X (macOS)
Meanwhile, Apple is also reportedly investing on various AR research and device called "Magic Glasses". However, since Oculus Rift does not provide support for VR on Macs, the Cupertino-based giant is expected to be left behind by the Facebook-owned company.
Oculus co-founder Nate Mitchell clarified that supporting macOS is not currently on their road map since they are focusing on delivering VR to average users. But Mitchell said that they are not closing the doors for the possibility of bringing Rift to Macs in the same way they did for Windows PCs, Apple Insider reported.
