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Why Under Armour Signs Record-Breaking $280M Deal With UCLA Amid Low Winnings At Basketball, Football; Debunks Nike’s Record [VIDEO]

Under Armour on Tuesday announced the largest college sponsorship deal ever with UCLA. The contract states that UA will pay the UCLA’s athletic department $280 million in cash and apparel for 15 years shattering records previously held by Nike. But Why? When UCLA has not won a title in Basketball and Football for the longest time.