As of now, the current digital spectacles with AR features are not that well polished in design with one lacking power and build quality while another may have more power but overwhelmingly cumbersome. Apple's new AR smartglasses will have to embrace its philosophy of going for thin and lightweight yet packed with power to be truly useful. Moreover, Apple really has no other option but to pursue its own Augmented Reality technology since it will be a driving force in the years to come that could grow by as much as 80 percent or the equivalent of $165 billion by 2024.