The makers of Four Loko, Phusion Projects LLC, and 20 other states reached an agreement on new advertising limits intended to de-emphasize binge drinking and under-age consumption of the alcoholic energy drink, Reuters reported. The settlement dates back to a court case from 2010, when the group of states first alleged improper marketing of Four Loko.

I was still in college in 2010 -- a junior, who, like many students was impressed by/wary of Four Loko's effects. When the suit was filed (because of several deaths and hospitalizations) and Phusion announced they would be removing the drink's caffeine and other stimulants (they did, rather quickly, though it still must contain some kind of energy supplement), I can remember students raiding local stores in order to build a stockpile, which they would, in some combination: sell above market prices, wistfully drain themselves over the next few months, or hand out free of charge for some of the same reasons that maybe motivate Santa Claus.

Some homemade, spin-off concoctions were rumored to exist after Loko's ban, but they never gained serious prominence. Once 5-hour energy drinks rose in popularity (despite a string of terrible commercials after Michael Strahan's endorsement), combining alcohol and energy in the same drink wasn't necessary. After all, Lokos have a polarizing taste -- which might be why they're even still around today; their original fans still believe.

The states, however, weren't satisfied by Phusion's quick ingredient change. They wanted the product out of the college scene. The agreement reached today prohibits Loko from promoting products on college campuses (didn't see any such advertisements when I was in college, but I went to a small school), using models under the age of 25 or models who appear to be under the age of 21 (that just sounds discriminatory against the baby-face), and eliminating any pictures on their social media page that may promote binge drinking.

"Alcoholic energy drinks are dangerous - especially for the teenagers and young adults they target," New York Attorney General Eric Schneiderman said in a statement. "Today's agreement ensures that one company will no longer market a dangerous product to youth."

Phusion also had to pay $400,000 to state regulators (ouch). Even so, that company officials felt the ruling was fair in proceeding statements must mean the product is still doing well enough to sustain such a heavy fine.

"We consider this agreement a practical way to move forward and an opportunity to highlight our continued commitment to ensuring that our products are consumed safely and responsibly only by adults 21 and over," President Jim Sloan said in a statement. "Phusion continues to believe, however, as do many people throughout the world, that the combination of alcohol and caffeine can be consumed safely and responsibly."