NVIDIA is investing on new game development tools to make games more graphically intensive and immersive, which will also require more powerful graphics cards. The green team is expecting to sell more cards and preemptively countering Vega to retain its dominance in the GPU market.

NVIDIA in the Editor's Day last week revealed to industry leaders, press and tech experts regarding updates on a wide array of game development tools. The announcement came alongside the launching of its powerful card, the GeForce GTX 1080 Ti, promising a 35 percent increase from the flagship GTX 1080. The first update which can substantially impact the PC gaming industry is in its support for Microsoft's DirectX 12 graphics API using the NVIDIA GameWorks platform. NVIDIA is set to standardize the platform and making it less reliant on NVIDIA hardware particularly its proprietary CUDA set-up.

NVIDIA's GameWorks now ported to DX12 features new updates to improve realism as well as decrease the product development process especially for titles designed for the said API. Resources are now included to create an interactive cinematic experience for PC gaming as well as updates on NVIDIA VRWorks SDK for a truly immersive gaming experience. Developers can now have access to new Game Ready drivers for effects used in renders and simulations. More importantly, these updates bring a "substantial performance gains" for gamers, according to Hexus.

Developers may also use a DX12 debugging tool known as the Aftermath, which identifies the locations and types of GPU crashes. These problems can then be isolated after Aftermath creates a log in persistent storage. Meanwhile, the latest of NVIDIA's game development tools applies deep learning neural nets that usher in the automatic game content generation. To illustrate, Artisto style transfer feature can simplify a new game by automatically applying a design style to various objects like in material synthesis, an image in the highest resolution and facial detection.

NVIDIA is currently working with popular game engines like Unity and Unreal as well as a newly-formed collaboration with Amazon's Lumberyard. The company is already engaged in a long roadmap to support Vulkan graphics API, though this is not yet as widely used as DX12. With NVIDIA's game development tools, gamers may expect more compelling and engaging titles in the near future with demanding graphics that require powerful hardware like NVIDIA's GTX 1080 Ti graphics cards, according to Forbes. It is also a good marketing strategy of NVIDIA as it leverages on the absence of a strong competition to beat its fastest card in the market since Vega is expected at the end of the year or the latest, early 2018.