"We could push out a new character moment every day of the year," said Jim Mainard, head of digital strategy and new business development for DreamWorks, of the company's first tablet, set to debut Tuesday at the International Consumer Electronics Show in Las Vegas, the New York Times reported.

The DreamTab, as it is called, is made for children and is the result of a collaboration between DreamWorks and Fuhu, which already produces a popular children's tablet. How Fuhu will navigate potential competition with its existing products is directly related to Mainard's quote.

Children use tablets slightly differently than adults -- more as a portable TV/gaming system than a computer. With the DreamTab, they'll have access to exclusive content, including custom characters, programs, and games (all updated regularly), allowing them the opportunity for, as Mainard stated, a "new character moment every day."

"By teaming with DreamWorks to create a device that will have original content - original content that is automatically and frequently updated - we are not following consumers, we are getting ahead of them," said Jim Mitchell, Fuhu's chief executive.

Though complete competition can't be avoided, parents of multiple (potentially spoiled) children may want to purchase several tablets from different brands to achieve the highest level of variety. Customized content may be unique to the DreamTab, but other Fuhu products are also brand-specific, such as the Disney Nabi and the Nickelodeon Nabi, according to the Times.

Buying one or two kids tablets might even make economic and practical sense for a family of two or more children because they transition from children's mode to adult mode, which possesses the capabilities of an Apple model, according to the Times. A DreamTab (retails for less than $300) and maybe a Nickelodeon Nabi (probably worse than the Disney version, but a Nick and DreamWorks combo probably gives you more variety) rotating among five or six hands might not be the worst scenario. It caters to all members of a family and ensures that not one person becomes too addicted.

DreamTab creators didn't just make their gadget advanced so it could transition to adult use, but because they believe in the intuitive powers of children to discern quality.

"If you give a kid less, they will spot it immediately as less, and they won't like it," said Mr. Mainard of DreamWorks. "We wanted to give more."