Amidst the rumors and information leaks surrounding Apple and its upcoming products, Motorola is launching its latest phone with Google, the Moto X.

Google executive chairman Eric Schmidt told USA Today at the launch event for the new smartphone he wants Android to get its due credit. He said he felt Apple's iOS is not the leader many perceive it to be.

"It annoys me (that Apple is perceived to be ahead) because the math is math," Schmidt said. "This is a Motorola announcement but I can speak for Google and say that Samsung was the number one smartphone vendor against Apple. By the way that's Android. And that's just Samsung; that's not even with everybody else. So this gets missed. The fact of the matter is Android has clearly won."

The event was, after all, a Motorola event and a day for the company to roll out its latest and greatest device. Motorola CEO Dennis Woodside said the Moto X "embodies the best of Motorola and the best of Google." He also took pride in the fact that the phone was made in Fort Worth, Texas, U.S.

"Consumers want to participate in the creation of these devices," Woodside said. "This is the most personal consumer electronics product that anybody knows and up to now it's been black or white."

He also said it is important for efficiency and customer satisfaction.

"Enabling consumers to have choice in what their phone looks like, the design...we think all that's really important," Woodside said. "In order to do that it helps a lot to have your manufacturing much closer to the consumer. Because you can take an order off the Web, produce the product locally, ship it and get it to the consumer in four days. And there's an added benefit in that the innovation cycle is faster."

The new Motorola-Google phone has plenty to offer technologically, but Schmidt agreed with Woodside in saying the Moto X's high level of customization is what truly sets it apart.

Click here to see how the Moto X stacks up against the iPhone 5, Galaxy S4 and other top smartphones on Tech Spot's spec-by-spec comparison.

"The future of manufacturing is going to be standard platforms with high customization around them. Common components and then customized wrappings, if you will, Schmidt said. "There's reasons why in a (creative) hyper-competitive industry you're going to end up with advanced manufacturing in the U.S. And this is a trend that we're beginning to see in many industries."