Netflix has decided to get a little more personal with its customers by bringing back a once-popular feature, USA Today reported.
Rather than trying to fight multiple users of one person's account, the popular movie and TV show streaming service made it easier for households to differentiate people's preferences.
The feature is called Profiles, which accurately and simply sums up what it entails. Now multiple users on a single account can each set their own watch lists, preferences, recommendations and Facebook accounts.
The feature is geared toward families, since account sharing in different households is discouraged, who want their Netflix activity kept separate. When a person logs into an account with multiple profiles (the max is five), the user can choose the icon that corresponds to their profile.
Subscribers can watch an unlimited amount of the shows and movies Netflix has to offer for $7.99 per month and can access a DVD home delivery rental system for an additional $7.99.
Netflix added the ability to connect to Facebook in March, but before Profiles came along, many users had issues with other people's viewing activity appearing on their timelines.
Now, "you won't have to be embarrassed by the content your kids are watching showing up in your Facebook feed any longer," Neil Hunt, Netflix chief product officer said. "It will be confined to their Profile, instead."
The new feature is already available on most mediums used to access Netflix, including the Playstation 3, Xbox 360, the company's website, iPad, iPhone and most smart TVs. Profiles will soon be available for Nintendo consoles, Hunt said.
Despite the critical success of Netflix original shows such as "House of Cards" and the "Arrested Development" revamp, CEO Reed Hastings said the company is still just aiming to keep its customers happy.
Netflix received 12 Emmy nominations for those two shows but still, Hastings said, "we're fundamentally in the membership happiness business, as opposed to in the TV show business."
