A huge university like Oklahoma State University has always needed an efficient messaging system to convey important information to their large audience. It seems like the moment has finally arrived.

OSU leadership know their community - 36,097 students and 13,233 staff members - relies on mobile devices for information and hence recently implemented Rave Campus Messenger from AT&T.

With the transition to Rave Campus Messenger from AT&T, OSU has a speedy and comprehensive notification system that allows the university to send and receive important messages across a variety of different devices, including cellphones, wired phones, computers and tablets, as well as via social media, says the press release.

Apparently, the application can also be used to share lecture cancellations and campus news via text message, email or recorded voice message. Students and employees are automatically enrolled in the system once they provide their mobile number and contact information.

"It is essential that Oklahoma State University keep up with the expectations our students and employees have about being informed on our campus. Rave Campus Messenger from AT&T is giving us the ability to meet those expectations," said OSU President Burns Hargis.

"The mobile application from AT&T has improved the delivery time of our messages, which means we can keep our students and employees better informed," Hargis added.

It is common knowledge that students these days are into social media and cellphones more than anything else. Hopefully, the new application will help students to attend college more regularly.

AT&T claims to be 'dedicated to preparing students for this innovation-driven economy, with products and services that help institutions improve productivity both in and outside the classroom.' Rave Campus Messenger from AT&T which was introduced in 2011, is reportedly part of a portfolio of mobility solutions available for businesses, government organizations and educational institutions.