Facebook rolled out a new feature last week called Legacy Contact, which gives people a platform for remembering and celebrating the lives of loved ones when they die.
The basis for this product came from the doctoral work of Jed Brubaker of the University of California-Irvine. Indeed, the Menlo Park, Calif., social media giant even retained Brubaker as an academic consultant in the creation, testing and release of Legacy Contact.
"This area -- the role death plays in social networking -- is my expertise, and Facebook has taken five years of my research and translated parts of it into this important feature," Brubaker said in a statement. "This has been an incredible opportunity to support the development of a product that can help millions of people."
Legacy Contact allows individuals to decide what happens to their Facebook account when they die. Through their security settings, they can assign a "legacy contact," or steward, to manage the account.
On behalf of the deceased account holder, the legacy contact is able to post an obituary or message, update profile pictures and cover photos, respond to new friend requests, and moderate the posting of condolences and memories from existing friends.
The legacy contact can also download an archive of profile information and posts, with additional permission from the account holder. Facebook will also make changes to "memorialized" accounts, adding the word "remembering" before the person's name.
"Memorialized profiles can be unsettling, particularly right after someone dies," Brubaker said. "It's not always clear that someone has died, and details can get buried in the flood of messages that friends post."
The alterations to the memorialized account are intended to reduce ambiguity and provide a more supportive environment for the community.
Brubaker first published a study involving Facebook in 2013. In May 2014, he released one called "Stewarding a Legacy: Responsibilities & Relationships in the Management of Post-mortem Data" that advanced postmortem solutions meeting the needs of both account holders and their survivors.
This concept of stewardship centers on individuals caring for accounts and data they do not own. People's social media identities persist after they die, and even though no one is managing their profiles, others continue to use these spaces.
In the context of Facebook, stewardship provides a way to tend postmortem accounts and balance the needs of the dead with the needs of those left behind. Additionally, stewards let the online community collectively grieve and memorialize a departed loved one.
