Google took their promotion of Glass to new levels of shamelessness yesterday after announcing the eye computers would go on sale to the general public for one day, April 15, and then revert back to requiring applications that sufficiently answer the question, "Why do you deserve to be a Glass explorer?"

Glass will still cost $1,500 (plus tax) whether you purchase them as an "Explorer" or on April 15, the Verge reported. Frustratingly, the technology would probably be cheaper if was sold to the public on a regular basis. It is as if Google is using Glass' record-breaking prototype status as a way to keep the price ridiculously high. How could you overcharge the consumer when your product isn't even ready for them? It's a genius move, I'll admit.

Ironically (or justifiably), Glass' high price and privileged status is probably costing Google profits -- at least in the short term. Only a big company could afford to play the public for as long as Google has. Any other company with a technology as game-changing as Glass would have released it already and probably made a lot more money, even if they sold it for significantly less than the current $1,500 price tag. More than just endless publicity, Google has created something else by relegating Glass only to explorers. They've created intrigue, or something cool, which, in the tech industry, is as valuable as anything -- just ask Justin Timberlake/Sean Parker in Social Network.

"The Facebook is cool. That's what it's got going for it," he said. Ads would make Zuckerberg and crew more money in the short term, but cool could make them (and did make them) much more money in the long term.

Already, Glass has undergone at least two transformations since its debut in April 2013. The first was a programming update. The most recent was a design update. In January, Google made them compatible for prescription glasses wearers. About a month ago -- perhaps in response to fights allegedly started because of Glass -- Google announced a partnership with the designer of Ray Bands, Oakleys, and more to better blend their product with the general public.