Google Glass Partners With Ray Ban, Oakley Makers To Make Eye Wear More Stylish, Remove Social Stigmas
ByAbout a month ago, I told myself I wouldn't write about Google Glass until it was sold to the general public, for I'd never seen a product exist in test mode for as long as it has. The Explorer program always felt like a publicity stunt to me. Based on the latest news, I don't know what to think, except that I'm official removing my Glass-writing ban.
According to Business Insider, Glass (and the Google behind it) partnered with Luxottica, owner of numerous well known glasses brands like Oakley and Ray Ban. Basically, the deal is to make Google's eyewear more fashionable, and, in the process, remove some of product's technological intensity.
As Frank Lucas of "American Gangsta" recently said on my television screen (and told theatres back in 2007), "the loudest person in the room is the weakest." Something similar to that notion seems to be the case with Glass wearers. Maybe Young Guru, the acclaimed record producer and Glass explorer, can pull them off in public, but the average citizen stands out in an uncomfortable way -- why the technology has been banned by more than a few bars.
Though I'm only thinking this now, if I was one of the product designers of Glass it would have already seemed obvious to me they needed a design makeover, especially given what they're capable of. Citizens wearing devices years behind current glass wear styles -- that wouldn't stand out on the set of "Star Trek" (both versions) and capable of accomplishing privacy-violating tasks -- are suspicious. The partnership with Luxottica is intended to change that.
"Google sat in a precarious position," J.P. Gownder, an analyst at Forrester Research who specializes in wearable computers, told Business Insider. "Even before they rolled the product out on a large scale, they already faced incredible social blowback, stigma, and privacy concerns."
"This is a fashion problem as much as it is a technology problem," Astro Teller, chief of Google's X Lab, told the Wall Street Journal.
Once again, Google regroups to design another version of Glass. All we can do it wait, write, speculate, or pay $1,500 to became an explorer.