Moving on up. Google's Gmail team announced last week a feature that makes unsubscribing from emails easier, Techno Buffalo reported. Instead of having to scroll to the bottom of an email (and thus opening it and viewing its unappealing contents) to remove one's address from a company's mass list, one can simply click "unsubscribe" next to the email, or, in other cases, click "Show details" and scroll down to "unsubscribe" (as seen in picture).

I just tried it with "Discount Mugs" (great t-shirt making company but I haven't been in need for a while). It was extremely convenient.

"We want to empower users with an easy way to control what they want to receive," a spokesperson for Google said last week.

At this point, it's difficult for Gmail to get any more convenient. Over the last few years, it's only needed smaller modifications such as last week's unsubscribe to improve its service. So perfect is its design that I half-jokingly tell my friends to "Gmail" me photos and videos they'd like to send to my cell phone before realizing it's a slider without high tech capabilities.

So modern is Gmail's platform that when I see or hear other people using other email servers, I instinctively look down on them. "@msnlive? @yahoo? @aol? Get with it!" I usually tell them, "them" typically older or less tech savvy members of the population.

I was first exposed to Gmail as a junior or senior in college, when our campus addresses switched to Gmail's platform. Before that, I can recall myself as the object of the reprimand described above.

The service's best upgrade in my term as a subscriber occurred sometime in 2013 when it organized incoming emails into three sections: Primary, Social, and Promotions. Divvying them up in that manner gets me more excited when I see a plus one in my primary, for it's almost always something relevant. (Only on semi-rare occasions do emails of importance land in the wrong category and vice-versa.)

Google issued a clarification on its latest feature, for not all senders have agreed to adapt it.

"This only works for some senders right now. We're actively encouraging senders to support auto-unsubscribe-we think 100% should. We won't provide the unsubscribe option on messages from spammers: we can't trust that they'll actually unsubscribe you, and they might even send you more spam."