In an effort to increase social engagement on campus, Idaho State University has started a social media contest that would award the winner in-state tuition along with a raft of other prizes, Campus Reform reported.

The university's "Ultimate Bengal Challenge," named after the school's mascot, kicked off on Jan. 14. It is open to current, transfer, and prospective students. Contest participants could win an award package worth more than $13,000 for themselves or for someone else.

"The Ultimate Bengal Challenge is a unique endeavor, part of an effort to better engage our communities with Idaho State University's social media and reach out to our constituents," Kent Tingey, the university's vice president for advancement, said in a statement.

In order to participate, student must "Like" the contest's Facebook page. Then participants will be able to accumulate points through the university's social media accounts or by sharing the promotion to "others through various social media outlets," Campus Reform reported.

The contest winner, who will be announced the week of April 25, will receive a year of in-state tuition, one year of campus housing, a one-year meal plan, a $1,000 ISU Bookstore credit, an iPad, a reserved parking pass, a Student Unions bowling and billiards card, and ISU swag, including a jacket and polo shirt, according to the school Website.

"We don't know of another university that has offered an award package like this for interacting with social media," Stuart Summers, chair of the ISU Social Media Committee and director of marketing and recruitment for the ISU College of Technology, said in a statement. "One great thing about the Ultimate Bengal Challenge is that a parent, grandparent, relative or friend who wins an entry can give it to an eligible recipient."

Campus Reform reported that the contest was conceived over a period of four months by the university's Social Media Committee.

Besides the Ultimate Bengal Challenge award package, there will also be weekly and monthly prizes awarded such as an iPad or gift certificate.