Motorola has reportedly suffered from identity crisis for so many years and the acquisition made by Lenovo is considered to be a great help in reviving the well-known brand. In relation to that, this year could mean something to the Lenovo-owned phone maker because the most anticipated Moto Z (2017) is likely to put an end to its crisis.

Moto Z (2017) Will Re-Introduce the Moto Mods

The giant tech firm Lenovo who acquired Motorola a year ago is looking forward to deliver more smartphones while tapping into Motorola's legacy as the world's first mobile maker. For this matter, Moto Z (2017) could be the smartphone that will re-introduce the wonders of Moto Mods while fully embracing the iconic "Motorola" brand.

It could be that Moto Z (2017) is the smartphone that will put relevance to Motorola phones. According to CNET, Lenovo is looking forward to provide more Moto Z from 2017 and beyond alongside new Moto Mods including a new power bank with an extended battery which adopts the wireless charging, gamepad for mobile gaming and voice-activated assistant Alexa of Amazon.

In the aspect of marketing the Motorola name, Lenovo has hired Jan Huckfeldt, a longtime Procter and Gamble executive as Chief Marketing Officer. In an interview, Huckfeldt confidently said that within 12 months Motorola will be known as a premium name in the US once again.

Moto Z (2017) Specs

Sprint and Motorola have recently sealed its partnership on Gigabit Class LTE service that was believed to be tested on Moto Z (2017). According to Phone Arena, the new device is reportedly powered by Qualcomm Snapdragon 835 SoC with an integrated Snapdragon X16 LTE modem inside that supports the Gigabit LTE technology.

Sprint and Motorola partnership could put Verizon out of the picture because according to Sprint CTO Dr. John Saw, only the company has the capacity to deliver enough licensed spectrum of 2.5GHz high-band TDD LTE. Moto Z (2017) is slated to hit the store shelves on June.

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Topics Motorola, Lenovo, Qualcomm