Google Cloud is having a tougher time winning the fast-growing cloud-computing industry currently ruled by Amazon and Microsoft.

Nonetheless, Google Cloud is rapidly catching up. In fact, it is in an all-out push to create a whole new corporate ecosystem through a fresh set of partnerships. Google also plans to make its technology reliable at a more affordable price than the two incumbent leaders that previously dwarfed it.

Google Cloud: New Partnerships

According to The Register, the companies that will partner with Google Cloud are Pivotal and CheckPoint. Both would install the platform in their respective service offerings. Meanwhile, a support deal with Rackspace and SAP was also announced on Wednesday at Google Next event in San Francisco.

The SAP team-up will bring Google Cloud support for SAP Hana, Sap Cloud, and SAP data management tools. Additionally, the Hana Express will also complement the Google Now Launcher service. Google's line of partnerships includes Intel, Veritas, and Egnyte too. These services hope to extend their own storage management and document-sharing products onto the cloud function.

Diane Greene, the Senior Vice-President of Google Cloud, showcased new customers as well like HSBC, Colgate, Verizon, and eBay. Bigger still, Greene revealed Google's first all-in customer - Disney. Disney is reportedly moving all of its consumer products and interactive media to the cloud. It has about "500 projects" from consumer apps to games.

Engineering Support: New customer service model for Google Cloud

According to Forbes, Google is popular in the internet industry for the efficiency of its reliability engineering group. Now, it is making some of those engineers available to Google Cloud. Its next move is dubbed as the "Engineering Support". It charges a flat rate based on how fast a response time is needed instead of how much the customer is using Google's cloud service.

The all-new "Engineering Support" of Google Cloud sets three tiers of fixed prices. First is a $100 monthly charge per user for responses in four to eight hours. Second is a $250 for a response time in an hour. The last option offers a whopping $1,500 fee for a 15-minute response time at any hour of the day.

For the record, the support level needed depends on the type of business a user runs on the cloud. To illustrate, a marketplace that is vulnerable to million loss in just a few minutes will have higher needs than a low-volume site. Well, since Greene joined Google Cloud 16 months ago, she is definitely making progress now.

Tags Google, Amazon, Microsoft