Forget iPhone and Galaxy S8, China Smartphones Will Slay 2017: ‘Big Four’ Chinese Brands Entering Global Market
ByChina smartphones may be the biggest smartphones to arrive this year, dethroning the Apple iPhone 8 and the Samsung Galaxy S8 currently the most popular devices. The "Big Four" Chinese brands like Huawei, Xiaomi, Oppo and Vivo are set to dominate the global market with high-end specs and lower prices.
The iPhone 8 and the Samsung Galaxy S8 have been hugging the limelight with the freshest leaks and phone renders. However, 2017 may offer some few surprises, which could be the rise and growth of the China smartphones in the U.S.
Chinese brands or the "Big Four" consisting of Huawei, Xiaomi, Vivo and Oppo have included some great features and innovations that come with a much lower price bracket than the flagship devices of Apple and Samsung. To illustrate, the flagship Oppo F1 only retails at $249, a far cry from the iPhone 7's $649 price tag.
Moreover, the Chinese smartphones have managed to capture the consumer base of China with more than a billion potential customers. If the iPhone and Galaxy devices have been the go-to phones in Western markets like in the U.K. and U.S, the "Big Four" Chinese brands have managed to create a different landscape in its home country.
The Chinese government has been a staunch supporter of local brands. In fact, the Apple iPhone was only sold in China in 2014. However, the China smartphones appear set to penetrate the global market particularly the U.S.
Huawei has set industry trends to be the first China smartphone that has an established brand recognition worldwide. It is currently the top three in the world's largest smartphone maker, Fortune has learned. Oppo and Vivo have also managed to create a niche in the Chinese market. The Oppo R9S appears to be a replica in design of the iPhone 7, which is an attractive feature for the Chinese.
Vivo, on the other hand, is known for its camera, a major selling-point in a country obsessed with selfies. Though Xiaomi is suffering a major setback in terms of mediocre review, the company is set to make a comeback with the Xiaomi Mi Mix and Redmi Note 4 hitting the global market.
For sure, many China smartphones will make their way in the Mobile World Congress (MWC) in Barcelona next month according to Express Online. The Chinese smartphone vendors are bringing their flagship devices that could kill the iPhone and Galaxy S8 in terms of specs with a much cheaper price.
