Virgin aims to be a disrupter brand amongst the competitors in the tough pre-paid serving arena. Although it has been arguably hard to say that the brand has taken over the top spot, it is keen to do so. Sprint has expressed its desire to validate all new business strategies and put them into fruition to secure Virgin's lead.

In a recent investors' forum, Sprint CEO Marcelo Claure announced the company's plan to make Virgin a disrupter brand that will compete for head on with tough rivals in the field of prepaid services. Virgin eyes ditching subsidiaries to proceed with their new vision. The company is yet to come up with the best strategy, Fierce Wireless wrote.

Claure assured that they are going to test new strategies but he came up saying that there is one model that has the biggest potential. Rather than subsidizing handsets, Virgin can actually provide free airtime without any subsidy on a handset. Whereas both Virgin and Boost forms a sure hit alliance to gain the attention of their target market. Claure added that this surely beefs with T-Mobile's MetroPCS and AT&T's Cricket future ventures.

However, such offer sounds impossible. Especially when profit and gains weigh more value, there could be a catch somewhere. Between Claure's words, there are noticeable hitches. For one, the mention of free wireless services and potential phone usage brings up the question of how much extra a lack of subsidy can actually offer for Virgin to make such a big move, Phandroid suggested. In addition, such mobile devices are already available for as low as $100 already open-line, no subsidy or any influence from a specific carrier.

If Virgin is truly capable bringing free wireless services and phone units, only time can tell, Meanwhile, you can tell us in the comment section below your thought on this matter.

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Topics AT&T