Yahoo controlled just 11 percent of the search engine market share as of October 2013 (to Google's 67 percent and Bing's 19 percent, according to searchenginewatch.com). Its recent acquisition of the startup company, SkyPhrase, probably won't help it generate a greater portion of the search pie, but the merge should help Yahoo become better at the things it already does well, one of which is Fantasy Football, Tech Crunch reported.

SkyPhrase's technology enables computers to better understand "natural language," according to its website (now just a single page announcing the deal with Yahoo). For Yahoo, "natural language" means customizing the experience for every user.

Before the two companies became one, Tech Crunch envisioned SkyPhrase's technology as an asset in Yahoo's dominant Fantasy football platform; Tech Crunch ranked it #2 in August behind ESPN in terms of site navigability and apps. (Taking into account the superiority of Yahoo's fantasy writers, it would certainly be ranked number one). SkyPhrase's software could enhance the Yahoo experience by tailoring updates around players specific to each user, according to Tech Crunch. Taking it a step further, Skyphrase could sift through statistics relevant to helping a Fantasy owner choose the right draft pick, make the right start, or pick up the right free agent.

It's unclear how exactly this would work, however, as Yahoo already offers weekly projections for every own-able player in the league along with five to seven articles between Sundays speculating on everything from player matchups to rankings to "flames" and "lames."

Perhaps the program could simply provide more information.

If, for example, an owner is a heavy underdog and is seeking high risk, high reward players rather than a safe 10-15 points, SkyPhrase would prove useful if it could inform owners of the players with the most potential for a big day, even if their projected total is less than other players because of their corollary potential for a bad day. Consider the Raven's Torrie Smith, who seems to see more 50-yard bombs than any other wide out in the league. Catch two of those and suddenly Smith is the week's best wideout. Wiff on both and he's probably due for a sub 10-point stinker.

Regardless of how deeply SkyPrase influences Yahoo's already stout fantasy product, the former startup will help Yahoo as it, along with most other companies, emphasizes the mobile market.