Apple has decided to halt the production of the iPhone 7 and 7 Plus after disappointing sales in the market. A report, however, claimed that the devices' current track record isn't entirely bad.

According to a report from Apple Insider (via Japanese newspaper Nikkei), the iPhone 7 is currently seeing "sluggish sales," while the bigger 7 Plus continue to remain "popular" among consumers. The 5.5-inch iPhone 7 Plus' popularity was evident in how Apple is failing to meet demand for the smartphone because of a deficiency in the model's camera sensors.

Plenty of consumers in Japan are still buying the iPhone 7 likely due to Apple Pay's introduction to the country back in October. Despite the handset's strong performance there, that hardly matters because Japan accounts for only 10 percent of the tech giant's global sales.

Around 63 percent of Apple's profits came from international markets. Its revenues are also affected by the continued rise of other smartphones from competitors. The company will slash 10 percent of the iPhone 7 and 7 Plus' production in the first quarter of 2017, Nasdaq reported from Nikkei.

Initial stocks in the United States, United Kingdom and China have sold out when the iPhone 7 and 7 Plus were released in September, Express reported. Analysts projected that the handsets' performance in the market would be helped by the global recall of the Samsung Galaxy Note 7, which is the iPhone 7's chief rival.

Aside from the iPhone 7, Apple is also facing supply chain problems with the wireless AirPods earphones. Users were unable to buy the earphones, or are forced to wait for long periods of time before finally getting their hands on one.

Despite these downward turns, all hope is not lost to Apple just yet. There are expectations that the company would launch the highly anticipated iPhone 8 this year in time for the iPhone's 10th anniversary. The device would reportedly have a dual curved edge-to-edge OLED display, as well as wireless charging and a built-in Touch ID sensor.

A new report from Mac Otakara, meanwhile, is bound to disappoint users excited for the iPhone 7S and 7S Plus. The handsets would be virtually similar in appearance to the iPhone 7 and 7 Plus, though the iPhone 7S would reportedly have a 5-inch screen size. The report also claimed that the 7S and 7S Plus would have dual camera arranged vertically instead of their predecessors' horizontal ones.

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Tags Apple, IPhone 7, IPhone 7 Plus, IPhone 8