Ever want to watch a spacecraft launch live on television from the Toshiba jumbotron in Manhattan's Times Square? Well, that is exactly what is happening this week.

NASA announced Friday in a press release that the Soyuz spacecraft will launch from Baikonur Cosmodrome in Kazakhstan and will be broadcast live in the U.S. on Times Square's giant Toshiba television.

The coverage will start Wednesday, Nov. 6 at 10:15 p.m. and continue to 11:45 p.m. with launch scheduled at 11:14 p.m. Aboard the spacecraft is NASA astronaut Rick Mastracchio, Russian Federal Space Agency (Roscosmos) Soyuz commander Mikhail Tyurin and Japan Aerospace Exploration Agency astronaut Koichi Wakata.

"The space station serves as a unique laboratory for researchers around the world, home to astronauts from multiple countries, and was built with international cooperation, so it's fitting to show the launch of the next crew in the most cosmopolitan city in the United States," said William Gerstenmaier, NASA's associate administrator for human exploration and operations.

The Toshiba Vision Screen in New York's jewel, Times Square, is known for its place just below the world famous New Years Eve Ball. It has broadcast many a live event and is one of the nation's most visible television screens.

NASA seems to be continuing to capitalize on public interest in space travel. One month ago, on Sept. 6, crowds gathered in Times Square to watch the LADEE launch in its mission to the moon. More than a year ago, on Aug. 6, 2012, the city, and the nation, watched as NASA broadcasted the Curiosity rover's landing on the surface of Mars.

According to a seperate, but related release, the three crewmembers will join six astronauts already aboard the ISS. The last time at least nine people were aboard the ISS with no space shuttle was 2009.

The Olympic Torch will take its tour to outer space and will accompany the crew to the ISS. It will return to Earth later in the month when three astronauts already aboard will leave the ISS and make it back in time for the 2014 Winter Olympics in Sochi, Russia.