Just like with vitamins, flavor variety like grape or blueberry attracts kids to try tobacco products like "little cigars," or "cigarillos," NBC News reported.

In a first-of-its-kind study, the use of flavored little cigars by underage smokers has been tracked and reported. Using data from the 2011 National Youth Tobacco Survey, the researchers found that two in five kids in middle and high school use flavored little cigars.

"Flavored little cigars are basically a deception," said Tom Frieden, director of the U.S. Centers for Disease Control and Prevention. "They're marketed like cigarettes, they look like cigarettes, but they're not taxed or regulated like cigarettes. And they're increasing the number of kids who smoke."

Little cigars look exactly like cigarettes except they are wrapped in brown paper instead of white. Cigarillos are longer than little cigars but much slimmer than large (traditional) cigars. What sets them apart from cigarettes is the amount of tobacco and their intended use, but to health experts, that does not actually make a real difference.

"What makes a cigar a cigar is that it has some tobacco in the paper. Little cigars - there's just enough tobacco in that paper to make them cigars," Erika Sward, assistant vice president for national advocacy at the American Lung Association, said. "They really are cigarettes in cigar clothing."

What also makes them attractive to kids is their price for when they can get an older person to buy them or for when a clerk does not check identification. Since they are not technically cigarettes, they are taxed less and typically cost less anyway.

Little cigars and cigarillos are meant to be smoked like a traditional cigar. Not that this way is any healthier, but cigar smokers tend to take smaller drags and do not inhale the smoke. Some experts have said that those who smoke little cigars treat them like cigarettes, with long deep inhales.

"We know if they were cigarettes, what they're doing now would be banned," Frieden said. "If they were cigarettes, there would be a much greater awareness of their harm. But because they're seen as somehow different, they're getting another generation of kids hooked on tobacco."

According to Fox News, the FDA is considering whether or not it would be worth their time to pursue a ban on flavored little cigars or if opposition from the tobacco industry would be too tough. They are also considering heightening the minimum packaging limit, which would boost the products' price.

"You can buy them in one, two or five packs. So, they're more accessible to kids," Frieden said. "And because of the flavors, they're very appealing to kids. It's frankly disgraceful that the industry is using this to get another generation of our kids hooked on tobacco."