Here is the answer to why most of the sex scandals revolve around men!

Men are more likely to cheat because they display strong sexual impulses than women, according to a new study conducted by researchers from the University of Texas. Researchers also said that women have better self-control than men.

"Overall, these studies suggest that men are more likely to give in to sexual temptations because they tend to have stronger sexual impulse strength than women do," said Natasha Tidwell, a doctoral student in the Department of Psychology at Texas A&M University, who authored the study. Paul Eastwick, assistant professor in the Department of Human Development and Family Sciences at The University of Texas at Austin, co-authored the study.

"But when people exercise self-control in a given situation, this sex difference in behavior is greatly reduced. It makes sense that self-control, which has relatively recent evolutionary origins compared to sexual impulses, would work similarly - and as effectively - for both men and women," Tidwell said.

The study has been published in Personality and Social Psychology Bulletin.

The scientists arrived at the conclusion after conducting two separate experiments.

In the first experiments, they studied 218 Americans (70 male, 148 female) of average age 32, to find out reactions about their past sexual encounters.

"Participants were first asked to recall and describe an attraction to an unavailable or incompatible member of the opposite sex."

They were then subjected to a series of questions to measure strength of their sexual impulse.

"When men reflected on their past sexual behavior, they reported experiencing relatively stronger impulses and acting on those impulses more than women did," said Tidwell. "When men and women said they actually did exert self-control in sexual situations, impulse strength didn't predict how much either sex would actually engage in 'off-limits' sex," added Tidwell.

"Men have plenty of self-control - just as much as women," said Eastwick. "However, if men fail to use self-control, their sexual impulses can be quite strong. This is often the situation when cheating occurs."

In the second experiment, researchers observed sexual impulses of men and women. They asked 600 undergraduate students (326 Men, 274 women) to participate in a 'Partner Selection Game.'

According to Motherboard, they discovered that men found it difficult to say 'yes' to less attractive girls and 'no' to more attractive ladies than their female counterparts.

Tags Men, Sexual, Women, Sex, Media, Study, Researchers, University of Texas