With its looming theatrical release, the marketing department for Warner Bros. and DC's upcoming comic book film, Suicide Squad has been in high gear. The has been a lot of new footages and TV spots unveiled over the past few weeks, to the delight of fans.
The recent marketing for Suicide Squad seem to be done with a different tone in mind. Suicide Squad was first presented with a teaser trailer that is more to the tone of Zack Snyder's Batman v Superman: Dawn of Justice which dark and gritty. But it seems that those in charge of Suicide Squad looked into the numbers, and reception to Dawn of Justice, and quickly reacted by changing up the way they presented Suicide Squad. A Gizmodo article seems to point to the fact that the following trailers, posters and TV spots have definitely been tweaked to be much more different that what they had before. Gone is the dark ambiance of the movie, and grit that makes you feel that you are watching The CW's Arrow Season 1; enter a fun comic book action film that is filled with fast-paced scenes, high-octane music, and smart humor.
The tone shift continued with the posters, which embraces all the fun aspects of the movie. It looks at though they are taking a page from the Joker, where his persona is a combination of fun and chaos. The following trailers have not diverted, and continued the pace that is entertaining and fun.
Just recently, TV spots which looks deeper into some of the members of the Suicide Squad were made public. Deadshot (Will Smith), The Joker (Jared Leto), and some of the characters have TV spots with information about their personalities. The TV Spots were glimpses of scenes that bright-colored and definitely far from the darker toned marketing that introduced us to the DC movie franchise.
According to MovieWeb, a new 'Go get it, girl!' trailer has emerged, and it delves more into the character Enchantress, portrayed by Cara Delevingne, which we have not heard much about until now. The short trailer seems to go back to the dark tone that the SDCC teaser trailer had. Could this mean that she is more of a threat than any of the other members of the Suicide Squad?
