At 15, Alex Kline created a basketball recruiting website, which he sold to Yahoo a year later.

But it will be his work on Sunday at the third annual Mary Kline Classic, a basketball tournament in his mother's honor, that means the most.

Kline, a freshman at Syracuse University, made Forbes' "30 Under 30" list as a difference maker in sports under the age of 30. He has more than 30,000 Twitter followers and Sports Illustrated and USA Today have written about him, but this weekend, he intends to reflect that attention on the memory of his mother, who died of brain cancer when Alex was 10.

"I was around 5 years old when she was diagnosed,'' Kline told the Post Standard of Syracuse, New York. "They gave her originally 18 months to live."

The Mary Kline Classic started in 2011 as a way for Kline to raise money for cancer research and to honor his mother's memory. The first year was not a flop, but many things were left to be improved upon. Players were not fed sufficiently, many fans and players could not make it because it was held on Memorial Day weekend and the gym where it was held (Kline's high school) did not have air conditioning.

Kline raised $7,300 with a goal of $10,000.

The next year, Kline set the same financial goal, but armed himself with more knowledge and experience. The second annual Mark Kline Classic raised $21,000 and the gym was packed to the limit.

"We had maybe 800 to 900 people," Kline said.

Because of the large attendance last year, Kline has moved the event to the Philadelphia University's Gallagher Center, which seats 2,500. In its third year of existence, Kline hopes to raise $30,000.

The young wunderkind plans to pack the stadium by bringing in some of the countries top high school players, including Syracuse University's top three recruits. However, Kline is not putting together this event for scouts, it is for the fight against cancer.

"I speak a little bit about my mother and the event,'' Kline said. "I try to ease people into it. It's not just basketball; far from it.''

In a recruiting environment where NCAA violations are being handed out left and right, Kline has found his niche. He has combined his knowledge about basketball prospects with his passion for fund raising and turned it into a rapidly growing recruiting exhibition for high school ballers.

"This event just continues to grow,'' Kline said. "It's amazing. It's a lot of hard work, but in the long haul, it's worth it.''

To learn more about the Mark Kline Classic, please visit the site.