Apparently, there are more than 3 million jobs need to be filled in U.S. Yet, unemployment rates are soaring and many fresh graduates are settling for the jobs way below their qualifications.

Hence, to bridge the between education and employment, University of Phoenix is launching a new movement that consists of tools and programs to help students develop the skills that most employers seek.

"We are hoping to shift the conversation to the natural link between 'a quality education' and 'a fulfilling and challenging career,'" said Dr. Bill Pepicello, president of University of Phoenix.

"University of Phoenix is committed to serving the best interests of its students and giving them the tools and resources to not only graduate in their chosen course of study, but also help prepare them for and link them to jobs after graduation."

The movement is anchored by the new 'Let's get to work' national advertising and marketing campaign.

The campaign will 'focus on the link between a quality education and a fulfilling and challenging career,' reads the statement. It has roped in Tony Award-winning actress and singer Phylicia Rashad, who will be the voice of the university in the new advertisements through multiple media channels including TV, radio, outdoor, online and social.

"For the new campaign, it became clear that the conversation around higher education needed to change, to focus on a critical issue to students and alumni, and that is jobs," said Arra Yerganian, chief marketing officer for University of Phoenix.

"With more than 750,000 alumni and more than 300,000 students, plus nearly 30,000 faculty, the University feels it can leverage its scale to impact this important issue facing America."

As part of the campaign, the university has launched Phoenix Career Services, to help students and alumni to achieve career aspirations, an Online Learning Platform, to create a more personalized and engaging learning experience and affordability programs, to help students cut higher education costs.

The administration is also partnering with several corporate companies such as Walmart and Sodexo to hire qualified and talented graduates.