Duke University launched its new $3.25 billion fundraising campaign named "Duke Forward: Partnering for the Future," with a series of events for donors and volunteers over the weekend.

A new website, dukeforward.duke.edu has also been launched which will illustrate the priorities of the campaign, feature campaign news and highlight opportunities for university supporters to become involved.

The strategic goals include 'Enriching the Duke Experience', 'Activating Duke's Power for the World' and 'Sustaining Duke's momentum.'

The campaign is designed in such a comprehensive way to support priorities across Duke's 10 schools, Duke Medicine and a range of university programs.

To achieve the campaign's goal the university is involving deans, faculty leaders and other administrators. The campaign's priorities are mainly concerned with financial aid, faculty development, research and patient care, athletics and annual giving.

But a significant part of the campaign will be focused on Duke's unique strengths, including interdisciplinary efforts in basic and translational medical science, innovation and entrepreneurship, the arts, energy, global health and the environment.

Under the goal 'Enriching the Duke Experience', the universities priorities are experiential learning, innovation and entrepreneurship, the residential experience, the arts and Duke athletics. Medical discovery and patient care, community and global health, energy, the environment, interdisciplinary research and Durham and the region come under 'Activating the Duke's Power to the World.'

Last but not the least 'Sustaining Duke's Momentum' include financial aid, faculty excellence and duke annual fund as its main priorities.

"Through Duke Forward, we will capitalize on our university's spirit of innovation and partnership to help shape new solutions and train the leaders and problem-solvers our world requires," said Duke President Richard H. Brodhead.

The campaign, co-chaired by trustees Anne Bass, Bruce Karsh and David Rubenstein, is expected to run until June 30, 2017. It is the first university-wide campaign since the Campaign for Duke, which ended in 2003 and raised $2.36 billion.