Google has unveiled another initiative aimed at the media industry, VentureBeat reported.
The search giant launched the News Lab to help digital journalists develop "the future of media," an expansion on last week's "announcement for YouTube Newswire and other tools aimed at citizen journalists," The Verge reported.
The initiative will help provide reporters with helpful Google data sets and programs designed to "build on some of the biggest opportunities that exist in the media industry today," Steve Grove, director of the Google News Lab, wrote in a blog post.
"In the past decade, better technology and an open Internet have led to a revolution in how news is created, distributed, and consumed," Grove wrote. "And given Google's mission to ensure quality information is accessible and useful everywhere, we want to help ensure that innovation in news leads to a more informed, more democratic world."
The News Lab offers journalists research tools that will help them develop their story,visualization tools that will enhance their work and distribution tools that aims to helps them circulate their stories.
"There's a revolution in data journalism happening in newsrooms today, as more data sets and more tools for analysis are allowing journalists to create insights that were never before possible," Grove said. "To help journalists use our data to offer a unique window to the world, last week we announced an update to our Google Trends platform."
Google is also plans on building partnerships with newsrooms to work on specific data experiments. The company has already launched partnerships with media startups like Matter and Hacks/Hackers to help these organizations expand their impact to more startups around the world.
