News Coverage May Influence Racial Bias
ByNew research suggests that regularly watching television news may negatively influence racial bias towards social groups.
Researchers at the University of Houston looked at how long-term exposure to news could influence an "individuals' unconscious attitudes towards social groups," Outlook reported.
"In the United States, a large body of research indicates crime is overrepresented on local television news relative to the actual amount of crime that actually occurs in a community," researcher Temple Northup said in a statement. "Previous content analyses conducted by researchers at the University of Michigan and the University of California, Santa Barbara have shown that that African-Americans are overrepresented as criminals on local television news when compared to their actual crime rates. In Austria, research has suggested foreigners are overrepresented as criminals in tabloid-style daily newspapers."
For the study, researchers collected and analyze data from more than 300 individuals. Participants had to complete a test that measures hidden bias people may have but are unwilling or unable to report. After the test, they answered a question "about their conscious attitudes towards African-Americans, as well as how many hours of local television news they watch per day," Outlook reported.
Northup found that long-term exposure to local television news, wherein African-Americans are depicted frequently and stereotypically as criminals, predicted increased negative implicit attitudes toward African-Americans, Phys.org reported.
"Viewers who watched more local television news demonstrated more unconscious negative attitudes toward African-Americans," Northup explained.
The findings, which are detailed in the International Journal of Communications, could contribute to a better understanding and awareness of how watching television news coverage may lead to a negative racial bias, which in turn can lead to other negative outcomes, such as discriminatory behaviors, Northup said.