The world's most respected pleasure product company is partnering with Northwestern University as a sponsor for Sex Week.

California Exotic Novelties will participate in the school's Sex Week program, which is a series of workshops taking place from April 6 through April 10, 2015 on the University campus.

"We're proud to support Northwestern University's Sex Week as it aligns with our goal of educating people about sexual health and wellness," Susan Colvin, president of California Exotic Novelties, said in a statement. "We applaud them for helping young women and men gain a better understanding of sex and intimacy topics and thank them for partnering with us."

It is presented by Northwestern College Feminists and is meant to provide students with fun, provocative, and informative opportunities to explore the role of sex and sexuality in our lives.

"Our mission is simple. We want people to start talking! Thank you to California Exotic Novelties for helping us with our goal," Michelle Lega, chair of Northwestern Sex Week, said in a statement. "We value your support and commitment to sharing our message."

California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples.