A new San Francisco startup is aiming to put a Google-Glass-like device on the dashboard of your car, projecting your smartphone onto your windshield.

Navdy announced Tuesday its Head-Up Display (HUD), which is meant to discourage smartphone use while driving with a more convenient projection. The Navdy HUD will be controllable by voice commands and touch-less gestures.

Navdy is currently offering the device for preorder at $299, a 40 percent discount that is set to last just 30 days. Originally priced at $499, Navdy indicated its HUD device will ship in "early 2015."

According to the Washington Post, the Navdy HUD will sit on the dashboard in front of the steering wheel and its projection will appear as if it is six feet in front of the windshield. The device will connect to the smartphone via Bluetooth and will work with any car produced after 1996.

The user will be able to read and reply to messages from text or social media, but the HUD will not allow browsing Facebook and Twitter feeds. The user will also be able to issue voice commands to turn on Pandora Radio, Spotify or Google Music.

"So we started by completely rethinking what the experience of using apps behind the wheel should feel like," Karl Guttag, Navdy's CTO and co-founder, wrote in the company's blog. "Navdy is built from the ground up to be the safest and most intuitive way to make calls, use navigation, listen to music or access notifications without ever looking away from the road."